MO'MILK Pride 2.0 Chai Jockstrap

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  • R 99.00
  • Regular price R 185.00
Tax included. Delivery calculated at checkout.

Guess you could call this jockstrap MO'MILK's pride and joy (crickets). Seriously though, it's Pride 2.0, and we're ecstatic! Each day, the world becomes more and more accepting, despite the unwanted opinions of conservative uncles with saggy booties. Our Pride 2.0 Chai jockstrap isn't merely a beautiful pair of undies that allows you to express who you are. It also encompasses the most important value we seek to uphold as a brand – unconditional inclusivity.

When you visit, you get a chance to live the MO'MILK EXPERIENCE. And that is proudly expressing that which makes you different from the rest—recognising the power that comes with your authenticity and absolutely owning the hell out of it.

There's a reason why each of our jockstraps have distinct, looney personalities. We want to make men from different walks of life to be seen, heard, and represented. Why? Because MO'MILK isn't an underwear brand that exclusively advocates for Adonis-looking, six-pack studs that depict what the "ideal" man is supposed to look like. Instead, we want to convey what real men are like because you shouldn't need to change to feel good about yourself. LOVE WHO YOU ARE NOW! Is that not one of the main messages Pride itself dictates? Accepting yourself is the first step to accepting those around you.

When you wear one of our Pride jockstraps, we want you to feel supported. Not just by our super comfy lycra bands, but by this amazing community you form a part of! Show off who you are with a beautiful watercolour rainbow design. The colours blending together represent the evolution of Pride and the sense of togetherness that is ever present in the LGBTQI+ community. Caution! Your besties might be jelly when you show them this gorgeous jockstrap. We think it's best if you get a few for them too. 


MO'MILK Chai Range

Ready to add some spice to your life? Our new range of jockstraps for men is inspired by aromatic and delicious chai. Designed to bring in all the core elements of the MO'MILK Men's Underwear brand from our signature red to our classic black, all that is missing is you! 😉 


  • Highly breathable, moisture wicking and fast drying.
  • Chlorine resistant
  • UV protected
  • Form fitting - now designed to provide more lift for the boys
  • Freeing - liberate yourself
  • Elastic logo waistband with extra comfort

82% polyester / 18% spandex | 70% Polyester 30% Elastane

Washing Instructions:

Please adhere to instructions for delicates.

Cold wash only with a low to medium spin cycle.

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